3M Moving Essentials

We were asked to create 3M’s first integrated multi-brand campaign to get movers to think of, seek out, and purchase 3M products across cleaning, prepping, packing, and decorating brands. We wanted to transform their moving experience from stress to smiles during all phases of the moving journey.

We created an overall brand video plus individual brand videos for The Home Depot and Walmart. The campaign also included still photography and in-store merchandising displays.

Responsibilities included concept, storyboards, model selection, art direction and worked closely with the producer, director and editor. Also overseeing the design and production of the merchandising displays.

3M Paint Prep TV Spot for The Home Depot

Responsibilities included concept, storyboard, model selection, art direction, and worked closely with producer, director and editor.

Our Science. Your Toolbox. Paint Prep for The Home Depot

We created a video for pros using a variety of 3M products.

Responsibilities included concept, storyboard, model selection, art direction, and worked closely with producer, director and editor.

Command for Target

We created short social videos showcasing the ease, functionality, and versatility of Command Brand products.

Responsibilities included concept, art direction, and worked closely with producer, director and editor.

3M Automotive Window Films Crystalline Series

We created a video to educate consumers on the benefits of the Crystalline Series.

Responsibilities included concept, storyboard, art direction of still photography and motion graphics, and worked closely with editor.

3M Cubitron II Launch

This video was part of a launch to promote 3M Cubitron II Abrasives products within the auto body market. We used 3M’s partnership with Chip Foose to gain awareness and to drive trial.

Responsibilities included concept, storyboard, art direction of photography / motion graphics, and worked closely with editor.

Product Launch for Tylina Foods

This video was part of a campaign to promote a new line of Premium Biscuit Mix by Chef Duff Goldman. We wanted to capture the fun and urban feel of Duff while highlighting the great flavors.

Responsibilities included concept, storyboard, art direction, food and prop styling, and worked closely with editor.

Filtrete Room Air Purifier Videos for Lowe’s and Walmart

We developed customized, retailer-specific videos highlighting the peace of mind you need and trust to have a cleaner, fresher, and healthier home environment for your family.

Responsibilities included concept, storyboard, art direction, and worked closely with producer, director and editor.