Hello!
I have over 25 years of experience in the creative industry, with a passion for building brands. I am skilled in video, social, packaging, collateral, retail integrated campaigns, photo direction and more.I enjoy working on projects from ideation through implementation and can take on challenges that require strategic thinking.
CAPABILITIES:
» Manage all aspects of the creative development, including concepting, art direction and design
» Determine the objectives of a project and concept, design and communicate solutions that meet those parameters
» Lead creative projects in both a hands-on and overview capacity from pitch to execution
» Work directly with account leads and clients to gather crucial information for a project
» Support account leads by providing strategic rationale on creative
» Problem solve and collaborate with team members to create concepts built on the business strategy
» Use the principles of design and art direction that are in alignment with the brand and meet the objective of the project
» Maintain strong relationships, both internally and externally, including art directors, designers, writers, account leads, producers, directors and clients
» Art direct photography and video shoots for food, product, lifestyle and application
» Mentor and manage production/design team members, oversee their work and provide clear direction and constructive feedback
WORK EXPERIENCE:
NORDEAST MARKETING GROUP
Senior Art Director
October 2023 - Current
Clients: Restaurant Technologies, Faribault Foods (Chilli Man, Kuner’s, Saucy Spoon, S&W Beans and SunVista), ORBIS, Menasha Packaging, Turkey Valley Farms, and Vineland Tree Care
KARI CHAPMAN DESIGN
Freelance Art Director
August 2023 - October 2023
Clients: Nordeast Marketing Group (Kemps, Restaurant Technologies, Chilli Man, Pure Prairie Poultry, and David’s Deli)
THREAD CONNECTED CONTENT (Company closed May 2023)
Formerly Go East
Associate Creative Director
July 2015 - May 2023
Clients: 3M (Filtrete, Post-it, Command, Scotch, ScotchBlue, and many more) and Cargill (Charter Reserve,Castle Wood Reserve, and PrimeWaters Seafood)
GO EAST
Senior Art Director
September 2005 - July 2015
Clients: Tubman, Smead, Tylina Foods, Andersen Windows, Comply, and Käthe Wohlfahrt of America
GROUP ONE
Art Director
October 1998 - September 2005
Clients: Jennie-O Turkey Store, Medtronic, American Express, H&R Block Financial Advisors, and St. Jude Medical
LUDLOW ADVERTISING
Graphic Designer
July 1997 - October 1998
GREATAPES/MEDIA EXPRESS
Graphic Designer
September 1995 - July 1997
EDUCATION:
MINNEAPOLIS COLLEGE OF ART AND DESIGN
Bachelor of Fine Arts, Graphic Design » 1995